A volunteer adviser from the Canadian Executive Service Organization (CESO) came to Sariaya on the morning of Tuesday, October 23, 2007, at the heels of the province – wide tourism program priority thrust of the office of Quezon Governor Rafael Nantes. Mr. Robert Tuss, Director/Senior Advisor for Strategic Marketing and Business Development arrived at the Municipal Building, accompanied by personnel from the Provincial Tourism Office in Lucena City.

Since Mayor Rosauro V. Masilang was out of town on a very important official undertaking, the party was received by Municipal Administrator Victor Alviso at the Mayor’s Office Conference Hall. With him were Mr. Cecilio Sedenio and Mr. Ronnie Lindog from the Municipal Planning and Development Center (MPDC), Consultant for Tourism Affairs Mr. Dyun Abanador, Tourism Events and Planning Coordinator Ms. Arlene C. Palabrica and Eric J. Dedace, Secretary of the Sariaya Tourism Council.

Mr. Tuss introduced himself, gave an overview of what CESO is all about, and an idea of his job as official Tourism Consultant of Quezon Province, with his forty years of thorough experience as Tourism and Hospitality Specialist, as appropriate credentials. He stressed the importance of identifying and zeroing in on what is indigenously strong as a way of effectively marketing Sariaya for local and eventually global tourism, with the involvement of an enlightened public and the creation of a comprehensive website. According to him, awareness about the importance of information technology, as well as the  new trends in the so - called “ interactive tourism “ based on experiencing grassroots culture and heritage, with creativity and resourcefulness in catering to the demands of tourists, are the keys to profitability and success in today’s highly competitive  tourism business.

Thereafter, a short walking tour through Mabini, Daliz, Rizal, and Gomez streets along rows of ancestral houses followed, from the Municipio to the restaurant of Mr. Larry Baylen on Gomez corner Magdami streets. Over a  late breakfast, Mr. Tuss encouraged more questions from the group and gave them additional information on how to manage tourism sustainability for the whole year, based on the “ Kabundukan, Kapatagan and Karagatan “ geographical endowments of Sariaya, as opposed to the seasonal  festival-based   thrust  in  Philippine tourism today. He gave examples on how such was being done in the deserts of Saudi Arabia, in the icy far north of Russia, in the empty plains of Mongolia and in the coffee growing tropical jungles of South America.

A short visit to the 1748 Saint Francis of Assisi Church and the “ Museo ng Debosyon at Buhay “  Franciscan Museum followed. Lack of time and strong rains prevented a more comprehensive tour of the town down to the beach resorts along   Sariaya’s Tayabas Bay

Area. At twelve high noon, Mr. Robert Tuss and company headed for the next leg of his Quezon tour sorties, Candelaria.